The Zen of Whitepaper Style

For a freelance assignment, I'm recasting an internal company report for a software vendor as a whitepaper. The topic is one I have some expertise in, so rewriting it isn't that tricky. The hard part is making it sound all marble-mouthed the way whitepapers should, not interesting the way some of us once tried to make magazines read. The client just mentioned they'll have to change the style to match their other whitepapers. I'm thinking, OK, how do I do that? No rhetorical questions? Check. No wit? Check. Excessive repetition? Yeah, yeah, yeah. Buzzwords galore? Sigh. Rampant passive voice? Uh, this hurts. I thought I had the bases covered by adding an executive summary, but apparently whitepaper Feng Shui is more elusive than that. But might as well put my insomnia to good use. Here goes take two.