SEO Drivel: The "Lean-Forward" Approach to Reading

I probably shouldn't post this, because it's from a company with which I could potentially apply for a job -- well, if I wanted to commute one hour each way and fill my days with underpaid, soul-killing minutia. A friend whom I've recommended for several jobs sent it my way. But when I clicked on a link at their site that promised freelance writing opportunities, I got this:

[Redacted] is looking for fast, savvy, accurate SEO writers ... to craft original content for a project providing good advice on the how-to's of making good business decisions, which will be targeted toward business decision-makers. Each article is short (450-650 words) and is intended to help businesses solve a problem by delivering specific resources and solutions in a fast-read format. While we've used the term "article," these are not articles in the old-media sense. Understanding that today's readers seldom have the time to take the traditional "lean-back" approach to reading, these how-to guides constitute the "lean-forward" approach, providing action-oriented, expert written, "1-2-3s" of how to solve a problem and where to find the best solutions on the Internet to "get it done." Topics and required SEO keywords will be provided to writers. Plagiarism will not be tolerated. Writers will be paid $28 per article; copyeditors will be paid $8 per article.

A prime example of how marketing is destroying literate culture. I'd never seen the terms "lean-back" and "lean-forward" -- though for all I know they are standard in the world of SEO (search-engine optimization, for the "old-media" types). Also, gotta love the pay rate. Four cents a word, huh?

Finally, the writing gives "good advice" about "good business decisions" for "business decision-makers." I suppose it's a step up from "I am the decider." Barely.